About Ershad
Empowering Arab youth to discover their purpose and build meaningful careers through personalized guidance and evidence-based insights.
Ershad was created to address a critical gap in career guidance for young people in the Arab world. Too many talented youth drift through their formative years without clear direction, uncertain about their strengths, and unaware of the possibilities that truly align with their potential.
We combine the science of personality psychology, career development research, and artificial intelligence to provide personalized, culturally relevant guidance. Our platform helps young people understand themselves better, explore suitable career paths, and take concrete steps toward meaningful futures.
Our Values
Purpose-Driven
We believe every young person deserves to find meaningful work that aligns with their values and passions.
Youth-Centered
Designed specifically for Arab youth aged 15-21, addressing their unique challenges and opportunities.
Evidence-Based
Built on validated psychological models and enhanced with AI to provide accurate, personalized insights.
Culturally Relevant
Career paths and guidance tailored to opportunities and cultural contexts within the Arab world.
Our Team
Ready to Start Your Journey?
Join thousands of young people discovering their potential with Ershad.
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